July 17 2020 Webinar- Differentiate yourself on and offline

0:00:03.3

Amanda: So, my names Amanda Blesing, and I am the founder of The Ambition Revolution. I am a leadership coach and I predominantly work with women. What I am absolutely obsessed about, I talk about it until the girls come home and I could talk about it underwater, and I can talk about it on television, is helping women when the pay rises, promotions, and better opportunities that they truly deserve.

And often, women come to me and they say, “My gosh, I have spent my entire career making everyone else look fantastic helping everyone else, managing everyone else. But I haven't spent the time or I didn't know I had to do the same thing for myself.” So, I teach a really powerful approach to branding. And my goal is to have your effort, but double your impact. Because I think women are busy enough, I think we have a lot on our plate, and with remote working environments, I don't think that's got easier, often, we're juggling more balls now with kids at home or kids homeschooling, or a blended learning approach or blended work approach, some work, some home some in the office.

We've rolling from Zoom meeting to Zoom meeting, and with hardly a moment to even refresh yourself, let alone do any substantive work. I think we're busy enough. So, my goal is to have your effort, but double your impact.

And today, we are joined by Julie Hyne, who you know, and I know that some of you work with her already. But before I introduce Julie, let me introduce Maddie. Maddie (Pergoco) (0:01:35.6) is from Newcastle, and she is my assistant. So, Maddie, hello, welcome.

0:01:41.3

Maddie: Thank you.

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Amanda: Would you be able to introduce yourself a little bit to the people on the webinar?

0:01:45.0

Maddie: Of course. Hi, everyone. Nice to have you here. I am a virtual assistant. And Amanda is one of my clients So yeah, I started working for myself recently. So very excited to be here with you all.

0:01:58.4

Amanda: Thank you, Maddie. And Maddie is efficient, extraordinarily efficient, fantastic in software and technology, she's not necessarily -- she wouldn't claim that herself, but she has really helped me master the technology. And if you are a consultant, you know that you need someone like Maddie in your back pocket, who makes you look and sound amazing, and keeps you really efficient and effective.

Okay, on that note, something just popped up on my screen, and it shouldn’t have. My laptop’s off, my phone is off. However, let's not be distracted.

So, the moment you've all been waiting for. Julie Hyne, CEO, stylist, and we have been partnering together now for the last three to four months and delivering these amazing webinars. Julie, tell us about yourself.

0:02:50.6

Julie: Okay. Thank you, Amanda. And hello, everyone. It's lovely to be online again with you, Amanda. And thank you, Maddie, for all of your help. Well, it's like this, Amanda, you know when you have to be present at a meeting and more minutes online, you go to your wardrobe to get dressed and you have a look and you think, “Oh my goodness, I'm just not quite sure what I should be putting on today. Did I wear the same outfit as last time?”

And even for me, it's become really a struggle sometimes to think about how am I going to differentiate myself? What am I going to wear? Well, my job is to help my clients always look fresh, always look professional, and always project the right image in whatever scenario they're going to be.

So, by removing the frustration and helping them have all of those key pieces in your wardrobe that they need to be able to do that with less, because it's not about necessarily having a lot of things, it's about having the right things and knowing how to coordinate them and put them together.

So, I'm a little bit of a novice today with this earpiece. Amanda tells me it makes me sound much better, but I might just have to fiddle with it a little bit. [laughter]

0:04:02.4

Amanda: You sound amazing, I have to say. And if anyone is listening and delivering Zoom meetings, team meetings, webinars yourself, it's actually a really -- it was one of those advanced tactics, wear some sort of headset. It stops feedback and you know when you're having a meeting with someone, and all of a sudden, there's a bit of a reverberation or a bit of feedback, that's because your own computer or laptop, it's having to work twice as hard without you having a headset or some sort of microphone.

So, the easiest thing you can do is actually use a headset, or as Julie's got, are they the EarPods, Julie?

0:04:37.8

Julie: They’re the EarPods and they're very fiddly, so I don't want to make it distracting. So please excuse me if I do just try and adjust things.

0:04:46.3

Amanda: Yeah. And that's one of the other advanced tactics when you are developing your online presence is avoid touching your face, and it's really difficult. As soon as I mentioned that, I'm sure all you wanted to do was touch your face. But that is one of the other -- avoid hand signals in front of your face and avoid touching your face. Really hard to do, because I'm sure all you want to do is a scratch just above your lip right now.

Okay, Julie, fantastic to have you. Now, we've got 10 things to talk about. Julie and I had a whole heap of fun preparing this one. And we brainstormed, and we came up with 10 different things for you to think about when you're trying to differentiate yourself online, when you're trying to stand out from the crowd.

So, you're not just a square on a screen in a Zoom meeting. So that you, in actual fact, are able to have more impact. And even in just every webinar I do, every time I'm on screen, online, on television, etc., I try different jackets hoping to find a new one, because I haven't had much opportunity to do much shopping between sessions.

And this red one is the one that has the most impact online. So, I will continue to wear it for the important meetings. I think this really sort of gets us started. But before we do get started, two things. One is if you haven't got a pen and paper ready, now's the time, grab a pencil or a pen, and you want to a bit of paper. This is my big ideas book, I've got a lot of books. It's my big ideas book, not every idea that goes in is a big one, but it's where all my notes go for my webinars.

So, what happens when you write things down is that you remember them better, and you're more likely to take action on them. And I want you to take action. So, while Julie and I are discussing these 10 important items to help you differentiate yourself and stand out for all the right reasons, then you're going to take notes on the things that you think you want to act on.

Second thing is, let's get back to the chat box. If you haven't introduced yourself already, please do so in the chat. So, you're going to change the chat from all panelists to all panelists and everyone. Say “Hi,” and Julie and I are just going to say hi to the people we can see online now.

So, I can see we've got Anette Gray. Hi, Anette, great to see you online. If you could change your chat, so that in the future, you're chatting to everyone, that would be wonderful. Christina Omar, welcome back. Good to have you here. Julie, is there someone there that you know?

0:07:12.5

Julie: I'm just having a look. I think there is. Yes, Helen Matt. Hi, Helen, nice to have you here.

0:07:18.6

Amanda: So many people, so many people. Yeah, we've got heaps of people online today. Suzani, great to have you online. Anita, Caitlin, hi. What's it like in Brisbane? So many people. Loretta, I don't know Loretta, but I'm sure I'll be able to get to know Loretta soon. Michelle, hi. Anyone else for you, Julie? Do you know anyone?

0:07:41.3

Julie: No. Anette’s there?

0:07:43.4

Amanda: Yes. Great. Karen, hi, Karen. Great to have you online. So many people.

0:07:48.7

Julie: Maddie.

0:07:49.3

Amanda: Yeah.

0:07:50.1

Julie: Oh, that’s Maddie. That’s up there. She’s there. [laughter]

0:07:52.9

Amanda: So, Maddie is my assistant. And what we've asked Maddie to do to help Julie and I stay effective and with impact online, so that we're presenting with power, is Maddie’s, going to be dropping in resources that we've provided here. So, there's some cheat sheets, there’s some video, there’s some resources, she's going to be dropping that in the chat.

So, during the course of the webinar, if you want to download those resources, feel free. So, we've got checklists, we've got blogs, we've got all sorts of resources that we're going to be sharing with you in the chat to help you really start to differentiate and stand out online. So, you're not just one of those big screens, one little square on the screen, so that you, in actual fact, stand out for all the right reasons.

Okay. The countdown begins. Julie, are you ready?

0:08:40.7

Julie: Let’s start it.

0:08:41.1

Amanda: Let me get my list. Let me get that stuff. So, we've got 10 items on the list. So, I'll just run through the 10. The first item is neckline. And I exercise a lot and do a lot of yoga, so I know sometimes in some tops, my neck looks really scrawny. So, I'm really interested in this one.

Jacket line. And we know we've had this discussion before. Jacket line can really fit if you are struggling to come across with credibility, at the right jacket line, it can give you real gravitas. It's a nice gravitas hack.

Fabric color, accessories, number six is glasses. And a few webinars ago, people were asking us a lot about glasses. So, Julie's gone away and collided all her resources for us to be able to talk about glasses.

Makeup, hair, and grooming. It all goes together, doesn't it? All that sort of stuff. And I'm sure we could probably do a whole webinar on makeup here, and grooming, couldn't we, Julie?

0:09:38.6

Julie: Yes, we could do. Application techniques seems to be the biggest one.

0:09:42.2

Amanda: Yeah. And I'm sure there’s YouTube channels that are hugely popular. But we'll just do a few minutes on makeup, hearing a few quick hacks that are really easy. Your background, and we've talked about it before and we'll talk about it again, lighting, and finally, props, because with the right props, what it helps you, you don't need to give your power away to a PowerPoint, and you want to make sure that the attention remains on you.

All right, Julie, let's take it away. It's quarter past 12. We're good and going. The first thing we're going to talk about to differentiate yourself - try saying that with a mouthful of marbles - to differentiate yourself, is neckline. Tell us, why neckline? Why is neckline important?

0:10:29.7

Julie: Okay. So, when we get into styling someone, Amanda, it's based on a whole lot of different things about you as a person. But one of the things we measure for is neckline. We’ll do neck length, and we also do face shape, and we do shoulder line. And why we do that is because that has an impact on the right style of neckline that you should be wearing.

Because what we try and do is mirror things. But we don't actually want to emphasize things that creates an inappropriate look, or something that's not favorable to the individual. Now, I'm looking at you at the moment and you've got quite a nice oval face, and you've got a nice pointy chin. So, I've been looking at necklines, yes, the V neckline works really nicely on you. And a lot of other good necklines that women can wear are rounded neckline, a polo neck, a boat neck, but this all depends on your individual specifics in relation to show the long neck length, face shape, etc.

So, what would be the best neckline to wear? Well, remember, I think it might have been the last webinar or the one before, I talked about the vital V. And that's the point from between the bust here, right out to the shoulders and out. So, everything in this particular area needs to be absolutely perfect. And one of those is neckline. So, the shape of the neckline, so that actually complements your face shape, it helps elongate the neck and not close it off.

But when we're on Zoom, things change as well. So, we need to consider if we've got a short neck, we might not want to try and reduce the length of that by wearing something that comes up too high. If we have a deep decolletage, we might not want to wear a deep plunging V because it's showing too much skin, and that's inappropriate.

So, it's all about where do we go with this. Now, I'm wearing a rounded neckline today. It's got a zip so I can I can open it out. And I've also got like a turtleneck. And that's okay. Some women can go a little bit higher, some women can go a little bit more, but it really is all about complimenting your face shape, and making sure that you're not a floating head on the Zoom screen.

0:12:55.8

Amanda: Yes, actually, I really understand that. So, I've heard from -- I'm not sure where the source was, maybe I was scanning a Vogue magazine when I was in a hairdresser back when we could easily go to hairdressers, remember them? Oh, no, we still can go to hairdressers.

0:13:10.6

Julie: Well, you can still do that. We can still do that.

0:13:13.6

Amanda: The earlier lockdown, that was more of a challenge, for Melbournites anyway. But I have heard that your throat, an open throat, means trust. And if you have got an open throat or show your throat, that connotes trust and it helps you connect more with the other person, and that's really important online. Have you heard that? Does that mean anything to you?

0:13:40.3

Julie: Look, absolutely. And it's the same for men, too. So, the impact of a man taking a tie off and wearing an open collar actually promotes more trust, and they become instantly more relatable, they bring them down a level. Now, we as women, don't wear ties, we generally have some form of neckline on. So, yes, a lot of women get paranoid about the aging effects of the neck, and whether we want to cover it up or whether we want to actually open it out.

My recommendations to women, is always to open up the neckline because it actually elongates the neck and it gives you more presence. When you start to close it up, it can actually start to diminish you with that. And it can accentuate any loose skin that you also might have around the neck area, which I know a lot of women get very --

0:14:41.1

Amanda: Yeah, heaven forbid, Julie. Heaven forbid.

0:14:43.1

Julie: Heaven forbid.

0:14:44.0

Amanda: I've got a hack for that though. I've got a hack for that.

0:14:46.2

Julie: You’ve got a hack for that?

0:14:47.4

Amanda: When you talked about neckline --

0:14:49.1

Julie: Well, you can tell me what hack is today. But you can mix necklines, too. So, I've got a different neckline on with my jacket as I have with my dress here, and you could put a V-neck, so this is a top here, which I've just dried. I've got lots of different props here. So, this is a V neckline here, which you could also put under this jacket. You're wearing two the V necklines together, Amanda. So, it's just making things harmonious and complimentary. Is there a more favored neckline to another one?

When you're looking at individuals, no, there's not. Because we really do have to look at what's complimentary to you. Have you got a nice neckline? Do you have a double chin, for example? Because then if you have a double chin, we don't want to necessarily wear anything that's rounded, because that's going to accentuate it. And I'm really having trouble with these headphones, I have to apologize. [laughter]

As I'm moving around, they’re becoming loose. So, again, we’d look at the individual and we determine what the right neckline is for them based on all of those different elements.

0:16:00.0

Amanda: So, you mentioned there was the V-neck, there was a boat neck, there was the rounded neckline.

0:16:04.6

Julie: There’s a round neck, there’s a scoop neckline, there’s the turtleneck, some women have worn Polo necks on Zoom, and for some women, if the color contrast is right, that can look really good. So again, styling all comes back to the individual, Amanda. There's never any one universal neckline. I guess the only one I would say is the classic V neckline, which suits most people.

0:16:32.0

Amanda: Okay. All right, great. So, right now, I haven't exactly got access to be out and go out and buy something with a new neckline, but I could throw on a scarf or something. Will we cover that sort of thing when we get to accessories, Julie?

0:16:48.6

Julie: That goes into accentuate accessories, and what can we do to actually cover up a neckline if it's something that you're feeling you're a little bit exposed, or that the color’s a little bit too intense, then yes, you can break it down by putting on different accessories, absolutely.

0:17:04.3

Amanda: Beautiful.

0:17:04.9

Julie: And that's part of differentiating yourself. Yeah.

0:17:08.8

Amanda: Yeah. Beautiful. All right, so we've talked about neckline. And my hack for neckline was for those of you who are worried about that saggy baggy skin, my hack for neckline was make sure that the camera is at the right level. Now, that's really important, anyway, for hacking gravitas, and we've talked about that before. That was the last one we did.

Really important for hacking gravitas, you want to look like a newsreader. So, you want the camera in line with your eyes. And you do not -- so yesterday, when I was waiting for my bit to go on television, there were two men who went on before me. The first guy, he was well-positioned, he was positioned so he was looking up to the camera. So, it didn't look -- he looked like a little kid, a floating head on a screen.

The second guy was positioned higher than the camera and he was looking down. Now, that's the one you want to avoid in particular for neckline, because otherwise, it just shows all the saggy baggy skin off your neck. Sorry that we need to talk about this but…

0:18:11.4

Julie: It's a fact of life. And it probably worries women a lot more than it worries men.

And we are very, very judgmental on ourselves in terms of what we look like when we, not only look in the mirror, but when we see ourselves on screen. It's like, “Oh my God, everything is magnified.” And every line and wrinkle can actually show up. And so, we can talk about that when we come to makeup, but also color as well.

0:18:39.1

Amanda: Beautiful segue. Let's head on into jacket line. We're not going to get through the 10, there's so much we could talk about. Jacket line, let's talk about jackets.

0:18:46.0

Julie: Okay. So, when you're looking at a jacket, not only can you have a lapelless jacket, which is similar to what you're wearing at the moment where it actually has no lapel. But then you have lapels, which have all sorts of different line and design features. So, I've just pulled out a couple. Can you see this one has quite a soft lapel?

So, that's a different look that you'd have there. This one's probably similar to you. So, this is -- just has a very small standing color, so this is very flattering online. I love a lapelless jacket, which is like what you're wearing here. And so, this, against something dark gives a very clean look.

0:19:32.0

Amanda: I love that color, Julie. I love that color. I think I should be wearing in the front of my background, because maybe I would blend in.

0:19:40.3

Julie: Yeah. So, lapel lines, jacket lines, it's all about the structure of the jacket. So how much presence does that give you? Now, shoulder line is really important, too. I'm sure everyone's seen that there's a lot of double-breasted jackets out there in the market places or when they're shopping online, and these are a really -- can give you quite a powerful look. So, here's one here, just a little jacket --

0:20:07.0

Amanda: I think Maddie had something similar on when she was on before, she had something similar.

0:20:11.8

Julie: So, these give you a really powerful line when you've got them coming across here. So, it gives a really nice strong way coming from the breast out to the shoulder and up. And if you have a lapel that actually has quite a strong shape there then that can really give presence to your overall look as well. So, the more structure and form you can have in a jacket, the more presence you're actually going to have.

0:20:43.1

Amanda: Beautiful. All right. So, I can see we've got a question already. Erin, how about we -- why don't we save that question for down the track. Maddie, if you could remind me later, that would be great. In short, my answer is yes. [laughter]

But doesn't double breasted jacket work for petite, petite and curvy women? Interesting.

0:21:06.5

Julie: Okay, so that's all about the fit, actually. So, when we talk about the fit of a jacket, we talk about it in two different ways. We talk about the fold, and what that means is when you have the jacket on and done up, is there any folds which are happening? So, if there's folds that are happening, it means the jacket potentially is too large for you, so that doesn't look good.

The other thing is, is it straining horizontally, which is causing it to fold that way? Which means it's too tight for you. So, it becomes really important. And remember, I said everything's magnified when you're on a Zoom camera. So, you have to make sure that there's no folds vertically or horizontally in a jacket when you're wearing it. So, the fits really important.

When you're sitting down in front of your camera, can you comfortably do your jacket up and not have it bunching up on you? So, sometimes a double-breasted jacket might create too much volume and too much bulk when you're actually sitting down in front of the camera. And it might be more comfortable for you to go with the single-breasted style in a nice shawl collar, or a peach lapel, or no lapel as Amanda's wearing, where she's probably hasn't got her jacket done up at the moment, have you, Amanda?

0:22:29.6

Amanda: Oh, whoops.  [laughter]

0:22:31.8

Julie: Nice and comfortable. And it's just forming a really nice vertical line, diagonal line, down the front of her, which actually makes her sit up and look a little bit taller, and slimmer, too.

0:22:45.5

Amanda: Oh, good. But in terms of gravitas hacking and neck or jacket line like this, with the color or without, that something that emulates how we perceive leaders, I highly encourage it. And another neckline tip would be, now that we've moved on LinkedIn to the new rounded photo, how your photo now displays in the round, just don't wear a round neckline in particularly if you have a really round face. It doesn't help you to hack gravitas. You want to give that sort of more jacket sort of look, which navigating perceptions and bias helps, you appear more like a leader, whatever that might mean.

0:23:27.5

Julie: And that's because of the line and design features. So, the more vertical and the more diagonal something is, the more presence that actually gives you, the more strength, the more power.

0:23:39.0

Amanda: You heard it there. Awesome that you heard it there. Wonderful. All right, let's move on to fabric because the touch up your appearance function on Zoom, but also -- can you see? Can you see texture? Let's talk about fabric, Julie.

0:23:57.8

Julie: Yes. All right. So, I was having this discussion actually with someone yesterday as to whether you can actually determine the quality of the fabric through a Zoom meeting.

My guess is probably not, but you can differentiate and you can determine whether you're looking at something that's matched, whether you're looking at something that's textured, or maybe you're looking at something that's got a shine to it. So, I've actually got a second top here, which I’d like for you --

0:24:24.0

Amanda: Can I just say before you go on? I just love this rack, the way you're pulling items out, I just love this. I wish I could hang my props on a rack next to my desk. That would be wonderful.

0:24:34.6

Julie: Well, I just wondered, “What was the easiest way for me to demonstrate all of this instead of putting photos up?” And I thought, “Oh, I'm just going to go through the wardrobes at home and see what I've got so everyone's getting a sneak peek into what's in my wardrobe.”

0:24:45.0

Amanda: And that's probably the inside scoop too, isn't it? The sneak peek into Julie Hyne’s wardrobe. I would love to see in Julie Hynes wardrobe. [laughter]

0:24:53.7

Julie: So, this example, now, this is a satin. So, you can definitely see that this creates a little bit of shine and a little bit of movement when you're wearing it. So, something to consider when you're going on to a Zoom is whether that is appropriate for the event that you're actually going into. The jacket I'm wearing has a little bit of texture to it. And I did have to ask Amanda, before we went online, “Is this making your eyes go a little bit funny?” and she says, “No, it's not,”

Then you could have something like this, which has quite a lot of texture in it that you're wearing. And that creates a little bit of interest and could almost be considered as an accessory item as well if you're wearing that online.

So yeah, fabric does play a very important role. And it's also very closely linked to color analysis. And depending upon where you sit on the color wheel, is what type of fabric is going to work best for you as well.

So, working with zoom, I would say best thing to do is to go with something that's quite matched, that doesn't have a lot of shine, and a lot of sheen, because that could pick up the lighting and it could be a little distracting. That's my recommendation, is to own something that's more matched.

0:26:19.6

Amanda: Very beautiful. Yeah, really, really good. And what about the plaid. You brought up a plaid jacket before and I know Maddie had one on. It doesn't -- I didn't see it strobing or vibrating. Because I remember the old rules, the old rules of television, was don't wear stripes. And if you're going on telly, don’t wear stripes.

0:26:36.0

Julie: Well, actually, the thinner the stripe, the more professional. But however, that also can play heavy with the screen. So, I'm think everyone's probably seen newsreaders and things, that people interviewed on TV that have come out with a pinstripe shirt, that can play heavy.

But I was really interested to say that these plaid one actually doesn't play up with the camera at all. And so that works quite nicely. I think the closer the pattern, and the closer the stripe, the more it's actually going to play heavy with your camera. But it's just a case of -- I often use -- if you've got an Apple, you can go on to the the movie thing and you can actually practice, so you can see what's going to work online and what's not going to work online before you actually go live.

0:27:33.2

Amanda: That's a gold tip. All right. So that's an absolute gold tip. If you're going online for a really quick meeting --

0:27:37.8

Julie: Photobooth, that’s the thing, the Photobooth.

0:27:40.6

Amanda: So, if you're going online for an important meeting, actually practice, get online, if you've got a Zoom account, you can record, get your phone out, get in a Photobooth, get online and practice and see what your outfit is actually going to look like if it's an important meeting or a meeting that you're attending where you want to really want to have more impact.

So, love it. All right. One thing around fabric. Julie, you and I, I think, talked about this in the first webinar we did, was I had and I think I had it as a prop at that particular time, I've got a beautiful Lisa Baron jacket that I think you helped me purchase. I think it's called a smoking jacket. But it's got swirls of smoke on it. It's a smoker’s jacket and it's got swirls of smoke in it.

But when I wear it online, not only the color makes me look really washed out because it's sort of smoky torny colors, but the patern is just too busy. Is that important? Like it's not vibrating, but it's distracting. Is that a good idea or not?

0:28:46.6

Julie: No, it's not a good idea. Because what we want to do is appear as one image. We don't want to come on screen and have the color screaming out and so all we see is the color, and we don't see your face because it's taking over. It's the same with pattern. And I actually have these scarves here again, which I think we did in the very first video,  because I wanted to show you that we can work with really pleasing colors, we can work with warm colors, but if you put something like this out, then really what's catching your eye is the color. As opposed to something that is more harmonious with my overall colorings.

0:29:34.4

Amanda: So, what you're saying is you don't want your clothes to be doing all the speaking for you. You need to be connecting with your audience, you need to be connecting so you don't want your clothing, or your props, or your accessories to be overtaking your presence. You want to be adding to your presence, not overtaking it.

0:29:55.6

Julie: Absolutely. And that's all about contrast of color, Amanda. When you put in two colors together or you're wearing colors close to your face, one of the colors which are actually going to create that nice medium contrast that are going to be the right colors for you to put up against your face that are going to harmonize with your hair, skin and eyes. And they're not going to scream out and say “Look at me,” because we want to see the whole picture. We don't just want to see what you're wearing. So, all that, the complete look, really.

0:30:28.5

Amanda: Great. Well, that was really good. I'm picking up tips. And Julie and I are talking about this stuff all the time at the moment. So, I'm picking up tips as we go as well. Let's move on. We're nearly halfway through. Accessories, because I think that that's probably where most of us, or many people, feel quite comfortable. It's like, “Well, I'll just wear different earrings” or “I’ll just wear different jewelry,” “Change my jacket and a bit of different jewelry.” Let's talk about accessories, Julie.

0:30:56.7

Julie: Accessories are the things that women don't invest enough in, Amanda. And when I'm putting wardrobes together for women, I say “You should consider to spend at least 30% on your wardrobe on accessory items. Now, although that also includes shoes, handbags, etc., etc., at the moment, we're thinking waist up.

So, what can we do with accessories? And what do you put into that bracket of accessories? So, it is things like necklaces, it's earrings, it's eyewear, it's scarves, lipstick can also be considered an accessory item, too, because you can change the color of that quite considerably.

And you know what else I would consider to be an accessory at the moment? Because we're moving away from -- with wearing the face masks where lipstick is sort of taking a backseat to mascara. So, some women are investing in colored mascaras, and lashes, and things that actually can really focus on the eyes as opposed to anything else.

So, I would consider even that to be an accessory item now, as well as hair pieces. How long is the list? It can go on indefinitely in terms of all of the other things you can add on to an outfit to change the look of it to differentiate it. And so, when you're building a wardrobe and getting your go-to outfits together for your Zoom meetings, you don't have to have a lot, but you can start off with, say, one basic item or two basic items that you're going to get lots of different wear out of by just changing the jacket, changing the accessory item, and so you change the mood of the outfit, which means you're going to look different every time you wear that.

So, on that note, I mean I've got lots of different accessories here.

0:32:50.7

Amanda: Oh good, I love it. It’s like show-and-tell. I really love it. Show-and-tell in Julie’s wardrobe.

0:32:57.8

Julie: When you're looking at accessories and where should they sit, I like to have them sitting sort of around about, what we called princess line, which is even where Amanda's wearing hers, but even a little bit lower. The lower you go, the more you're going to lose it, obviously, on the screen, but you can adjust it. And you can use accessories to create different colors.

I’ve got a whole heap here. But here you’ll see, look, we've got a green one here. I’ve got a black and white one here. I've got just gold and silver together here, which looks really nice up against black or white. I've got one here which is just truly the gold and silver together, which again, looks really nice off against black or white. And so, you think you can just -- you just have to figure it a minute. I think that's the whole thing.

I could change my earrings into something like that, which again, changes the whole look.

0:33:58.7

Amanda: So, Julie, just quickly on that, I noticed that quite a lot of what you're showing is quite chunky jewelry that really -- is that because that's more likely to stand out on a video?

0:34:08.4

Julie: Well, again, it’s all about styling, Amanda. So, when we look at style of things, we consider what's going to be the best scale of accessory that you wear. Now, most women will fall into the medium scale. And we measure scale by the size of the wrist, and the measurement of the ankle as well, and bone structure. But general rule of thumb, even a full figure woman would probably be okay with wearing a medium accessory.

If you've got lots of really fine jewelry, wear perhaps two or three together to just create a little bit more substance. Otherwise, the accessory can just be insignificant and lost, and so you're not differentiating yourself all that much. So, I like to go for things that are probably in a medium scale with my accessories. I don't wear a lot of really fun, tiny little pieces, because they just get lost.

0:35:06.3

Amanda: One more question when it comes to accessories. We've got one question in the group, but one more question from me. Is there such a thing as too many accessories? Can you go over the top?

0:35:15.4

Julie: Absolutely. Yes, absolute.

0:35:17.2

Amanda: So, what's your recommendation?

0:35:18.8

Julie: Recommendation is no more than three. Okay.

0:35:22.2

Amanda: Oh, sorry. I thought you're going to say one. But I'm a minimalist sort of gal.

0:35:26.5

Julie: No. But I am, too. I mean, if you animated with your hands on Zoom, then you might have one or two rings, you might wear a watch, I'd be very careful with bracelets and bangles because they can clank and become a distraction. So, you might have a nice necklace, a pair of nice professional earrings, a watch, a ring, but you just keep it simple, because otherwise the accessories can become a distraction as well.

But in saying that, you might also want to have a little bit of fun with them. So that can also become your trademark if that's your thing, is through the accessories that you wear. And particularly when we get on to looking at glasses, it can also be something that you can have a lot of fun with, with glasses. But I've got a little video which I wanted to show everyone, which is based on -- actually, the dress that I'm wearing today, on how easy it is for you to take one basic garment and actually style it up lots of different ways to create lots of different looks.

So, I think, Maddie, you've got that video there ready to go. And it's a very short one.

Hello, this is Julie from Style for Life. When I'm styling my very busy executive clients, I like to find as many options for them as possible from really good pieces that can expand a wardrobe with just having one item. I also have a motto which I applied when we're going shopping, which is, love it madly and need it badly.

You love it because the fit’s good, it's the right shape, the right color, it's really practical, it's good quality, and the style is fabulous. You need it as an important and integral part of your core wardrobe, one that can create as many pieces as possible, so the cost per wear over time far outweighs the initial investment that you're making in that piece.

So, what I've done with the Hugo Boss dress, which I wore last week at our style event in Melbourne, is to do a very quick styling session on how many times you could actually style up this little black dress. Now, I was really impressed that I've actually come up with 12 different outfits from my own wardrobe. And this would cover for the busy executive woman, anything that would take her to the boardroom, to a meeting, for a presentation, and networking event, to travel, go out for dinner, a business casual office outfit when you don't need to wear a jacket, and even a weekend casual outfit.

And this is what we do when we style, we look to create as many outfits as possible from one really good piece that you're going to invest in, because it's going to give you multiple outfits.

So, if you're interested in this concept and would like to know more from me, just message me in the comments below. And we can have a chat going forward as to how I can help you.

0:38:31.9

Amanda: Now, Julie, that was amazing.

Wait, are we going to share that with the resources? So for the people will --

0:38:39.4

Julie: Yeah. Absolutely. People can watch that back. But I know when I first posted that, Amanda, that I had so many comments come back from LinkedIn that it sort of re-energize people. They said, “Oh, that was amazing, because I hadn't thought of coordinating this, my clothes, in this way.” And that's what happens when --

0:39:00.6

Amanda: Actually, maybe, Julie, what you and I should do is a video collage of presenting online. 12 different ways to differentiate yourself online. Maybe we should do one of them. [laughter]

The new the new video, yeah.

0:39:13.9

Julie: Absolutely.

0:39:15.2

Amanda: All right. So, we've got another five items to get through. Before we get going, everyone in the chat, what I'd like you to do is just write down one thing that you're going to take away and do differently. In the chat, share it with everyone, one thing that you're going to take away and do differently. And while we're doing that, Julie and I are going to read and we're going to get ready for the next session. All right, so what's one thing you are going to do differently? What are you going to take away?

I know what I'm going to take away. I'm going to start thinking I've got a navy jacket and I haven't been wearing it, but it's got a lovely neckline and I think if I team that with a lighter top underneath, because I was trying to get away from the darkness, if I take that

with a lighter top, or white, or a cream top, I think that that will really work. So, I'm going to think more smartly about that, because I love the color on this particular jacket. Yeah.

0:40:10.0

Julie: Creating the right contrast is really important, Amanda. But you can actually take one color and wear it in a what we call a monochromatic way. So, you can have various different shades of one color that you can wear, which can also be very interesting.

But what I would recommend is that maybe you think about having different textures with that one color, so it actually looks different on color, on camera as well. So, there's just so many different ways you can put colors together. But the most important thing is to make sure you understand or have an idea as to whether you're on the warm or the cool side, and what that's doing to the skin when you actually put that color up against it. Because colors can have a way of making you look really intelligent, it can also make a way of making you look really sick and tired, and you can also look really energized.

So, it's all about knowing what those colors are that are going to really bring out those feelings and psychological effects on people, particularly with warm color.

0:41:15.6

Amanda: Okay. Is there a color that you think that builds trust more?

0:41:20.3

Julie: Yes, navy blue. Blue. Absolutely.

0:41:22.2

Amanda: But on camera?

0:41:23.9

Julie: On camera as well is blue. I mean, blue is a universal most trustworthy of all colors that you can wear. Now, they are warm blues, and there are cold blues. And there's different values in terms of light and darker blue. So, it's all about finding one which actually works really well.

Is there a universal blue? It's probably leaning more towards royal blue. But even then, in saying that, it would be all about putting those colors up against the individual and determining where you sit on the scale of things in terms of coolness, lightness versus darkness, and what contrast you're actually creating up against your skin.

0:42:04.6

Amanda: Interesting. I've just had a bunch of videos taken for an online course, my online course, From Invisible to Invincible, it matches the book that I've written with the same title. And in the videos, I was filmed with a blue jacket, the one that I've gotten in the background, actually. It's a great blue, it's a really nice blue, and it's sort of a bright blue, but without being hyper blue. And it really works on video, I have to say. With the right background, it really comes across really well. Almost better on video than in the particular, on the filming, than the red jacket. The red jacket made me stand out. But I can see that the blue jacket definitely made me come across as more trustworthy.

0:42:51.1

Julie: So, would you like to know why that is?

0:42:53.8

Amanda: Yeah, let's find out. Thanks.

0:42:57.1

Julie: The reason why that probably is, is because you've got brown eyes, Amanda. I'm just looking at your eyes. And so, what I have here is my little eye swatch. So, with this, I actually look at what is the actual colors in a person's eye color, and when we're looking to try and make you pop in terms of “Wow,” we think about what is the opposite color on the color wheel.

And so, when you wear the color that's opposite, it actually really makes your eyes pop and your whole image pop. So, when I look at browns, the color which is going to really intensify you is in the blue-violet range. So, that is why the blue is actually -- you're feeling fabulous in it and it really looks great on camera.

So, these are all the little tricks that I do with clients so that they can start to integrate those colors into the wardrobe, so that it not only makes them feel great, but the impression they're making on other people can be quite powerful.

0:44:02.3

Amanda: Great. Now, we've got five more topics to get through. Before we do, if anyone needs to leave early, there's a link to a survey that Maddie has dropped in the chat box. If you need to leave early, we'd love to know what your thoughts are. We would love to know what your key takeaways are. So, head on in it, it'll only take a couple of minutes. Head on into the link there and complete the survey.

Right let's move on to glasses because this is really big. Unfortunately, the glasses I love the most that actually come up okay on video, in terms of flattering my face, and color, etc., the arm broke. And I haven't had the chance yet to get out and get more. But tell us about glasses just maybe about three minutes worth, Julie.

0:44:45.0

Julie: Oh, look, glasses can make a big impact. And I don't know if any of you who are in the chat room remember back to when Julia Gillard was Prime Minister, and she suddenly appeared on television, prime television, wearing a pair of glasses. So, the thing is with glasses, is that they can instantly make a woman or make you look more intelligent.

And I know a lot of women sometimes use glasses as a tool, they might not necessarily have prescriptive glasses in there, but they put them on to make themselves have more presence and look more efficient. So, I've given many a link, which you can pop in the chat, which is for a fabulous website called zeelol.com, and if you have prescriptive glasses, you can go on there and you can play around with different frames. And I think you can upload your actual face in there. So, you can put different shaped frames and different colored frames on your face to see what that looks like.

And this is what I was referring to before, and I said you can have a lot of fun with this. And considering, of course, the audience that you're going to be zooming with, but this can be part of your overall personal branding strategy. And that you want to create a look which is very unique to you. And you can do it through accessories, and through power, and through eyewear, and you can just really go to town.

0:46:11.8

Amanda: The downside with glasses, and I know you can get anti-glare, but the downside of glasses is the reflective nature. And yes, I never thought I'd ever hear me say the words, “I have a selfie ring light,” sometimes we need that. We'll talk about that in lighting.

But the downside is it can glare. And so, if you are wearing glasses and you do need to wear glasses, be mindful. My recommendation, I was working with someone yesterday, she was doing interview roleplay at director level in government, and she normally would wear glasses, but for this particular interview, because they we're just giving back so much glare, we decided in that particular instance, it wasn't serving her any favors.

That she had enough gravitas, the outfit she had chosen, the hairstyle she had chosen, her interview responses were fabulous, really engaging, really impactful, so we decided in this particular instance, if she could get away without glasses, then she was going to try. Maybe that's an advantage in a video meeting over a face to face.

0:47:14.6

Julie: Yeah. And it also depends on the frames themselves. If you've got a thick frame versus a thin frame, if you got decoration on the upper arm or none at all, I mean, there's all of these different things. Again, (wait) (0:47:26.9) if you do as a whole style partner would do, these are the sorts of things that we actually identify. And again, it's based on face shape, we consider the color of the frames, whether they’re patterned, whether they've got gold features, silver features, all of those sorts of things can make a really big difference.

0:47:44.0

Amanda: All right. Great. Let's move on, makeup and grooming. Just a few minutes, we haven't got a lot of time. And the woman that I -- the interviewer I spoke with, she was like, “Yeah, wear more bronzer,” but then when I did get some videos back and I looked like a really orange face. Talk to us about video and video makeup and grooming.

0:48:03.4

Julie: Well, Amanda, look, I've been talking a lot about color, and makeup is no different. You have cool pallets and you have warm pallets. Same with lipstick, you have various different degrees of pink lipstick, and red lipstick, you have warms right through the colds, and then you have light versus dark.

I always say wear a softer lipstick on Zoom because it's not going to come across as

“In your face,” so to speak. And also, the thickness of your lips determines whether you should wear a lighter shade or whether you wear a darker shade. If you're a very thin-lipped woman and you put on a very dark lipstick, you can actually look quite mean, and it just doesn't look very good on camera as well.

But in terms of overall makeup and grooming, yes, you do need to wear some. I've zoomed without makeup on when I've been doing makeup application lessons for someone right now, and I’m horrified. The very day, that it's horrifying when you look at yourself without makeup versus with makeup through the camera lens.

So, I would always recommend have a really good base foundation that's going to even out your skin tone. Bronzer, be very careful with bronzer, because you can put on too much, and yes, come across as having a very colored face. And there are parts of the face where you apply bronzer, usually, you apply that where the sun would normally kiss your face. So that's down the center of the brow, across the cheeks a little bit on the chin, and down the nose. But a lot of times, women will just put on too much.

So, you just have to be so careful. If you dip your brush into the bronzer, tap it off first before you put it onto your face so you don't get a big plastering of it on any one particular area. Keep your eye shadow to a minimum, eyeliner sometimes is great because it just helps give your eyes’ definition, which is really important when you're on Zoom, make sure your hair is well groomed and in place, doesn't look dirty or in a mess, nails as well, because if you animate it and use your hands, it's nice to see that you've actually been looking after that particular area, and that your clothes are in good repair, that there's no stains on them, that there's no peeling, that there's no anything, a mess, because if it's a mess, it's going to be picked up even more, and it can be a reflection of your work ethic and who you are as a person as well.

0:50:36.5

Amanda: Yeah, that's right. That's absolutely right. We're all selling success really, aren't we? As an executive, you want to look successful. As a consultant, you want to look like you're successful. And just those little things can get in the way. I cook a lot with turmeric. It's a great anti-inflammatory, and I'm very much into health and wellness. And unfortunately, when you cook with turmeric, it can leave yellow stains on fingernails.

So, I'm very conscious of that when I'm heading into a Zoom meeting that's a really important one, where we're not talking about turmeric, to make sure that I've checked that out, to make sure that the turmeric stains haven’t gotten away.

And just on hair, you and I talked about this before about the schoolgirl piggy tails or the pony tail, I don't think you recommend them for face to face meetings if you're an executive woman trying to have a career that really counts, do you? But what about in Zoom meetings?

0:51:26.9

Julie: Oh, same thing. I mean, amplified even more. It takes me back to a couple of weeks ago before we were on lockdown. We actually went out looking at furniture, and walked into a Nick Scali store, which is reasonable, good quality. And this girl came up to us and she said, “Oh, hello, my name is - I don’t remember - I'm the hostess today.” And I looked at her and I thought, “You've got to be kidding.” She was probably in her 50s, she had blonde hair, she had it in pigtails, and she was wearing satins, and just the whole look.

And I just thought that's just probably not what I would have expected walking into a Nick’s gallery store. And she was lovely, lovely, but it just made me stop and have to re-assess, and take it all on board before I could process all of that. It was so (inaudible) (0:52:19.2), it's very distracting. It can give the impression that you're not in design, you’re not as mature as what you want to be putting yourself across. So, no.

0:52:30.8

Amanda: So, I think the point there was, whatever you’re doing when it comes to differentiating, make sure it doesn't become a distraction.

0:52:37.9

Julie: (inaudible) (0:52:37.9) lines to your brand and image that you want to put across to other people.

0:52:45.2

Amanda: Yeah. So, Suzanne has just said she's got very curly hair. She ties her hair because it would take too long to get it perfect every day. Is that okay to have your own style?

0:53:01.4

Julie: Absolutely. And look, I've worked with many women who have very, very curly hair, and it's always, do they are the straightener and keep it straight or do they hold it curly? And if you were born with curly hair, you were born with curly hair for a reason. And generally, that would tie into the style of clothes you wear and your personality expression that you have through your clothes.

So, it's all about finding a really good stylist that can help you manage that, still look professional, but it's all about being in sync with your own personality style and who you are as a person. And it's possible, it's possible. I've had women that have dead straighten their hair when it's been massively curly. And I've encouraged them to just sort of go against that and to allow the hair to be in its natural state, but styled in a way which looks really professional.

0:53:55.3

Amanda: On that note, just before we hit, I've got a little anecdote that I'd love to share about that, but I'm aware that some people are going to need to leave. And Julie, you and I didn't discuss if we ran over, what can we do -- but what if, Julie, can you stay?

0:54:08.9

Julie: Yeah, I can stay.

0:54:10.8

Amanda: All right. So, maybe Julie and I are going to keep going because we've still got three items to cover. If you've attended, and you registered and you attended, you will get an email with the replay of this video. And so, you'll be able to grab the last 10 minutes in the replay. So, if you need to leave early, I totally understand, or Julie and I totally understand.

We’re still going to cover a few things there. But on that note, we have Kaylee here. And this has nothing to do with differentiating yourself online, but that feedback that often women get given. I've had several clients with curly hair told that one of the reasons that they were perhaps getting pushed back inside the business, but that by straightening their hair, they would be taken more seriously. What would your feedback be to those women? I've had several clients told to straighten their hair.

0:55:00.8

Julie: Yeah. Look, definitely, straight hair is more aligned with a very dramatic look. And a dramatic look always will emanate a lot more power and control, so definitely. What should they do? Should they straighten it? I guess it depends on how much volume is there, what length the hair is at, and also, you have to be considerate to how much time it's going to take them every day to actually do that, and is it that important?

So, I will be looking at the overall impacts that the hair is having. And maybe we can power them up in style of dress and color that they're actually wearing, and then the accessories that they're wearing. So, we can try and find balance in other ways. It's really unfortunate, but normally, when you look at someone that's got really curly hair, you think Shirley Temple style. She was a little girl that’s fun, that’s frivolous, that’s carefree. It gives all those sorts of impressions and stereotype ways of thinking when you see someone with really curly hair.

But when you see someone that's got very sleek, sleek, straight hair and it’s shiny, you tend to think of someone that's strong, don't you? That’s just what comes to mind when you think it's someone that's got really straight and sleeky.

0:56:32.3

Amanda: Potentially. I must admit, I was a bit horrified with that feedback. Because I think that the feedback, the stereotype about being wild and curly, and out of control, and witchy, whatever it is, I think women are once again, given that well-meaning, but poor advice often and over and over again.

And I guess the point is to (inaudible) (0:56:54.6). If you are given that feedback, it's like, okay, work out what else is going wrong. Someone's picked here to give me feedback on, but maybe there's another way of solving this problem.

All right, let's come back to differentiating. So, we've got three more things to get through. So, we talked a little bit about makeup, hair, and grooming. We've got background lighting, and props. So maybe we can sort of roll them in together. So, background, any tips on background, Julie, for in terms of differentiating yourself, and you as a stylist, what advice are you giving your clients if they're coming to you? They're asking for a look for a particular meeting, it's an online meeting, what advice are you giving them in terms of differentiating themselves for background?

0:57:34.4

Julie: Okay, so it's really about, who are you, what are you about, what are your passions, what are your hobbies, what are things that you can be ultimately proud of that is part of you that the organization might not know?

So, it might be certifications that you have on your wall, it might be -- some people like to demonstrate the fact that they've won awards in other areas of their life. It might be a sporting area, might be anything that you've achieved. It could be that you're just really passionate about your family, but don't have a whole wall full of them, just have one or two, which just gives the impression that that's something that you're really passionate about, it's one of your strong values.

And when we're going for interviews, values become really important in terms of the overall assessment, but always keep the back end of your camera tidy, professional, respectable, and not distracting.

0:58:39.3

Amanda: And I noticed every time we've spoken, you've always had flowers in the background, is that something you'd recommend?

0:58:47.6

Julie: Well, again, it's up to the individual. I like to have flowers in my background because that's just who I am as a person. If you looked on my other wall across the side there, I've got really nice prints of really elegant women, and I've got more flowers on the other side, and that's just who I am. That's the nature of my personality, it leans more towards the elegant feminine side of things.

But other women are different. They have different personality styles. And so, their backgrounds might be a reflection of who they are as a person. They might be more sporty, they might be like -- and that's what style is all about. That's what image is all about. It's being able to express your uniqueness through what you wear, and your background is like your extended image. So, we talked about styles that relate to who you are as a person.

0:59:40.2

Amanda: I'm just going to quickly share screen so that -- I just got to quickly show something.

Can you see the background there with my red jacket and the blue background, yeah? Red jacket, blue background, so that's a particular piece of photographic paper. There's a video shot in front of a piece of photographic paper. And the blue background really stands out. I must admit, I'm hitting that photographer up to give me that bit of particular paper. Unfortunately, it's four and a half meters wide, so it doesn't really fit in the house. But I can see that that would really make a really good background for video meetings. I really did want to stand out and make an impression.

1:00:23.5

Julie: I can tell you why that is, Amanda, because on the color wheel, they are opposites. So, they actually do intensify each other.

1:00:31.3

Amanda: Oh, there you go. So, I got it right by accident. I didn't have you to advise me, but I’ve got it right by accident. So, there's often a lot of debate. Should we use those virtual backgrounds or not?

Now, I've seen people being really snobby to virtual background or to not virtual background. My particular advice is, if you're not operating out of a really professional environment, you're caught at home, you're in lockdown or semi-lockdown, or you're working remotely predominantly, and it doesn't look that impressive in the back background, then a virtual background is a really good solution. So, don't let the Zoom snobs tell you anything different.

If you're trying to connect with your staff in a fun, more rapport-building way, then a virtual background can be a great way to do that. And so, it depends on your purpose. And it depends on the environment you find yourself in. So, don't let the virtual background snobs stop you from differentiating yourself, or in fact having the impact you need to have.

So, we need to talk about lighting, Julie. What are your tips on lighting? And I know you and I both have some lighting things to go through. Julie, why don't you talk us through your lighting there and your choice?

1:01:49.7

Julie: Okay, so my lighting is pretty simple. I don't have the lights on in my room, which are adorn lights which are in the center of the room here. But I also have an arch light here. So, I’ll just show you this one here, which is what I use a lot for color analysis. So, this is actually a daylight. So, it gives the same illusion as bright daylight. I have daylight coming in the side here of the room that I’m in, but I also have the same as you, Amanda, I have one of these selfie lights which I use when I'm videoing.

But I also pop it up on here when I'm just on a zoom meeting. And so, when I turn it off, it makes a big difference, but there's also different shades of light. So, there's a cool light, there's an intermediate, and there's a soft light. So, it just really depends on what time of day it is.

1:02:43.1

Amanda: Yeah, that's exactly right. And I must admit, the little selfie ring light that I bought has totally opened up the house. So, it means that when my husband, we’re both consultants, we both deliver webinars on a regular basis, so the office, we play tag team in and out of the office, and the lighting is better at some times of the day in the office than others.

So, that sidelight that you have stops you from looking, and the experts will recommend this, it stops you looking like Phantom of the Opera, and so you don't have the one dark side, but I've got the little selfie ring light. And I must admit, let's just quickly run through it, so for anyone who is curious as to what it does, it’s totally transformed my life.

So, this is the really warm light. And I use this one at night because it actually -- I've noticed that I come across better in the evening when there's less natural light in the room. I look better, my face looks better when I use that really warm light in the evening when it's dark around me.

This is the really cool light. And I think Julie and I both agree that this nice warm light in between, the really warm light, so this is the mid-tone light, this is probably the lighting, it doesn't differentiate me in any degree other than makes me stand out and look good in a dim room, or I like to think so. And but it is a way of making sure that you do are standing out for the right reasons, not that you look like Phantom from the Opera. Not that you look like you've got real shadows or your sallow in your skin.

It's a really easy purchase. If anyone wants to know what I bought, I'll send that out with the links. It was $45, and just one of the best tools you could ever find. All right, we've got one more. We've got props, Julie, let's talk props. How do you differentiate yourself with props and why should you even want to?

1:04:30.4

Julie: Well, again, that's all part of your overall image. When we look at all the various different elements of image, one of them is extended image, which we just talked about in terms of background. But I know when I'm having my meetings with my clients and on certain things, I make sure I always have a really nice pen that I'm using because that's an extension of who I am as a person, and what I represent.

So, Amanda, you've got your books, which are amazing. So that's an extension of you and that's your props that you show people. I've been using my props today. And I use my face colors, which you've seen before, today, I've got some color swatches here. But it's about having the things around you that are a real reflection of who you are as a person, and not allowing anything to sabotage that overall image that you're trying to produce.

1:05:26.6

Amanda: Great. And as Julie mentioned, I've got my books. So, if you are displaying books, and one of the reasons -- Julie and I talked about this at length at the beginning of our webinar series, we would not use and rely on PowerPoint extensively, because it gets in the way of human connection.

And with video, it might add 10 pounds, but it reduces your impact by 20%. So, this is really important that you connect with people. So sometimes, we use PowerPoint like a crutch. But if it's going to reduce your impact on screen, then that's not very helpful. So, Julie and I took a really deliberate approach to not use PowerPoint.

So, we have relied on props. And there's my book, if anyone would like would like to purchase, I'm sure Maddie will put the link in it, all the self-promotion tactics for executive women, and they work on and offline, so feel free to use it. So often, you've seen me use my Big Ideas book.

In my Big Ideas book, just to remind you, as a physical visual reminder to use, to get your notebook out. I have a bunch of postcards, which perhaps these are strobing, You Cannot Sell a Secret. And these are all in my branding, and these postcards I can use when I emphasize a point in a meeting, on a webinar.

So, there's the three things executive women really struggle with. But these are the reminders we need, we need to back ourselves, we need to sell ourselves, and we need to articulate our special sauce in language that the business values or understands.

If you are presenting, you're doing in an interview, and you've got a 30, 60, 90, or 100-day plan to present, the best thing you can do is taking an A4 sheet. I haven't got one here, I should have brought it, I wasn't prepared with my props. But taking an A4 sheet and present it sideways. So, landscape, have it divided, pre-printed into three columns.

And just say, this is what I prepared earlier, and then talk people through the three columns. You might say, “Okay, let's talk about column one, the theme is there,” and then put it down and speak to column one. Bring it up again, introduce column two, and then bring it down and speak to column two. And then column three, and speak to column three.

The worst thing you can do is put up a really complicated PowerPoint and lose that all important eye contact with the other person. Because, why? Everyone else will be doing a PowerPoint. And this makes you look like a total rock star. This is what will differentiate you. Plus, will enable you to have far more impact.

So, Julie, we've done our 10 steps, haven't we? We've done everything. Yeah, great. There were lots of questions in the chat. We're not going to get through them all. There was one about bust -- I can't remember, there’s some stuff about bad backgrounds, etc., but what we might do is have a look through, and if there's anything we really think we should really address, we'll pop it out in the notes with everyone. So, you'll get an email tomorrow with all the resources that we talked about.

But thank you so much, everyone, for joining us. Great to have you on webinar. Thank you, Maddie. Thank you so much. Julie, any final thoughts? Any thank yous?

1:08:46.7

Julie: Thank you, everyone, who has stayed for the extra time, because I know everyone's time is precious. So, I really, really appreciate you staying online. I hope that I have given you something to take away with and certainly something to think about. I do have a free webinar, everyone is very welcome to register for that and watch in your own time, in your own safety of your own environment.

And if you've got any questions, then please do reach out to me. We'd love to have a conversation.

1:09:18.7

Amanda: Thank you, Julie. As always, we've had a heap of fun. I know I probably picked up about five or six things that I'm going to really consider. Wonder would have everyone online yet again, so many of your repeat offenders, in fact. So good to have you back. It's really great to have you back. It means we’re really delivering value and that you're like coming back for more.

Once again, my mission is to help women lead and succeed with big ideas, big impact, and bucketloads of confidence. It was wonderful to have you online. See you in another webinar.